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Porada
CONTACT INFORMATION
COMPANY PROFILE
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Italy
22060 Cabiate
Via P. Buozzi, 2
Porada
info@porada.it
+39 31 768 386
+39 31 766 215
Products/Services:
Business Type:
manufacturer
chairs, coffee tables, TV stands, mirrors, bookcases, cupboards, tables,
armchairs, glass furniture
The company Porada was established in 1968 by Luigi Allievi with the help of
his 4 sons in order to expand the production of chairs, started in 1948, to
other branches of the home furnishing. The Porada collection is the result
of the proper combining of technological processes with the artisan
tradition of this area. The first step to the present collection was done in
1962 when the firm started to work with the architects Alberio & Cerbaro,
then with Martino Perego that developed for Porada “Linea 91” and “Hoppo”.
The article “Porada” has always been based on the work of heartwood that
continues today combined with glass, steel and plastic materials. This new
combination of materials was introduced by Tarcisio Colzani that developed
among several items the system “Cuccagna”, a system of columns that can be
equipped with several accessories for home interiors. Nowadays Porada
cooperates with several architects in addition to Mr. Colzani the projects
are developed by Marconato & Zappa, Seveso & Trezzi, Gottein, Gonser. The
main feature of the actual collection is functionality, design and total
quality.
Wood, preferably heartwood; enormous attention to detail but clean-cut lines
are an absolute must; finish hallmarked by artisan skills: in one word -
Porada. What would appear to be the secret recipe for any article is
actually the key factor which has allowed the well-known Italian
manufacturer of furnishing accessories to go international and to be
recognized by a huge public. Though the spoken languages differ greatly they
all have a common denominator - a penchant for good Italian design which has
perfected the art of combining grace and harmony into the shape and function
of a single object. And for Porada, this is also intrinsically entwined with
the use. Even the most authentic decorations must abide by these which
become essential parts of the design. The essential parts of the design. The
Porada range, which is wide and varied, is marked by simple elegance of the
lines and the product mix; it is internationally oriented, a mixture of
linear, squared elements and others which are softer and more decorative. In
addition to design which can be read immediately by the consumers from
different cultures, there is the added value provided by the Porada
production - an important factor which has contributed to the great success
the products have enjoyed both in Italy and abroad: the very careful
treatment of the wood - a process which from various aspects is still
tightly linked to the artisan tradition, started after the Second World War
with Mr. Allievi Luigi the father of the actual four owners of the company.
Those who choose Porada appreciate stability, meaning the very best in
formal quality and materials. In other words, one could say that the
articles produced by this company are destined to last through the years:
inspired by the shape and decorations of a distant past, they are flavoured
with just the right dose of restyling which transform them into “timeless
modern classics”. And this is the secret ingredient of its success recipe:
the fact that they are both classical and contemporary. Classical for the
seriousness with which the post-production phase is tackled; seriousness
which is extremely important in the relationship with the foreign clients,
which materialized into punctual deliveries and the strong support of the
sales network.
Our catalogue let the products speak for themselves; they can tell their
story well, they tell of the company’s philosophy and the style, they are
the only ones qualified to speak the language which is understood throughout
the world - the language of furniture.